Dove entered the market for refillable deodorants and brings a promise of more care into the packaging we throw away each year.
Deodorant is one of the products that we all use every day without giving it a second thought. We need it and we search for solutions that are good for the environment, but sometimes we can’t afford to wait and pick a deodorant in the supermarket.
Or something looks incredible and it catches our attention and we want to try it. What would a world with affordable and sustainable sollutions would look like?

Refills present the single biggest opportunity to significantly reduce waste packaging and its overall carbon footprint. This is because by replacing empty bottles with refilled ones, consumers are not only reducing their own environmental impact, but also helping to decrease the amount of product waste, transportation and raw materials.

“The things we buy for life are often the things we treasure the most – that’s why we’ve dedicated two years to creating our first ever refillable deodorant that’s beautiful, as well as sustainable. For one small object, it represents so much: it’s taken so long to perfect its design using minimal materials to create something timeless that you’ll never tire of. It can be used over and over again, so you really can buy once, refill for life*, and transform your daily deodorant use.” it is written on the Dove website.

The refillable deodorant case from Dove aims to make consumption more sustainable. Thanks to the use of high-end materials like stainless steel, the product is extremely durable and has a premium look. The branding on the case is subtle and blends seamlessly into the minimalist design. A polished surface and rounded edges also make the deodorant nice to hold. The refills simply click into the bottom of the case.

What should happen to convince you to start using refillable deodorants?